The jersey is an
example of merchandise being used as the media platform. Nike has rights to
producing the NFL's official uniforms and official fan apparel.
The NFL logo appears
on the company’s website. The Internet is the media platform.
The Reds Rookies
Membership includes free game tickets and other various coupons inside the
booklet. The Cincinnati Reds are using a promotion for advertising to get more
people to attend the game in person.
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