This photo can be used on the website as a Header or panel image. Geno Atkins is a defensive tackle for the Cincinnati Bengals. He was out all last season with a torn ACL that he suffered in game 9 against the Miami Dolphins. He was cleared to practice with the team last Wednesday July 30th. 

This photo can be used as a Facebook status. If it had been an AFC North Championship win during the social media boom, it would be a way to announce to their 1.1 million fans that they had won the division championship. It is also a way to advertise the championship merchandise.

A picture of game tickets would work well as a Twitter post. A sports business could be giving away free tickets. They could also be showing their team’s past accomplishments, since they are playoff tickets from 2009. There are also ticket stubs from the game against Kansas City, which ultimately determined whether or not the Bengals would make the playoffs that season. The Bengals are playing their first preseason game of the season against them this Thursday.

Examples of Media Platforms

The jersey is an example of merchandise being used as the media platform. Nike has rights to producing the NFL's official uniforms and official fan apparel.

The NFL logo appears on the company’s website. The Internet is the media platform.

The Reds Rookies Membership includes free game tickets and other various coupons inside the booklet. The Cincinnati Reds are using a promotion for advertising to get more people to attend the game in person.